Social Media in the Telecoms Sector

This conference will address how to measure the effectiveness and ROI of social media campaigns and strategy by looking at measures of customer loyalty, customer service and improved brand perception.


The event's brochure includes a respected speaker line up from international telecom companies, mobile network operators, digital agencies and media consultants who are shaping the presence of telecom sector in the online world.

This conference will address how to measure the effectiveness and ROI of social media campaigns and strategy by looking at measures of customer loyalty, customer service and improved brand perception.

Key Business Challenges Addressed:
• Virality – how far and what impact is your social media strategy having?
• How can social media help telecoms companies to become ever-more customer-centric organisations?
• Opportunity response rates - how to discover and respond to opportunities in social media
• Channel reporting – determining how many visits and leads individual social media channels are generating
• Keeping up to date with the latest trends in online social behavior and how it affects your social media approach
• How to use social media for customer acquisition
• How to achieve successful targeting and segmenting with social media