NVTC Business Development and Small Business & Entrepreneur Event
Winning Marketing Strategies to Jump Start Business and Maximize Return on Investment
As a business owner it's crucial that you have an understanding of what should be done first in order to pave the way to successful marketing in the future. Join the your colleagues on November 14 and gain Insight into building:
- Better branding and communications - learn how to gain the lead with your brand
- Better sales and marketing materials - tips on differentiating your brand and your message
- Better website and mobile strategy - explore the reasons to build an adaptable/responsive site framework (unified web/mobile strategy, CMS, CRM, etc.)
- Better and maximized performance through planning
- Go-to-market strategies - once a plan is In place
In addition, because branding plays an integral role in bringing your product to market, it is the first thing that needs to be developed. Building - or rebuilding - your brand is the key to gaining and retaining customers, but often branding, both internal and external, can lose focus. This leads to messaging that confuses company and sales representative as well as customers. Our panel will discuss the importance of applying the following key marketing element to successful branding and marketing efforts:
- Brand strategy
- Brand identity
- Messaging
- Digital branding
Speaker and Presenter Information
Moderator: Matthew McQueen, Sector Director, Strategic and External Communications, Northrop Grumman Information Systems Panelist: Mark Gambill, Chief Marketing Officer, Vocus Karen Gardner, Chief Marketing Officer, Sonatype Patrick Smith, Vice President, Corporate Marketing and Communications, Deltek Inc.When
Thu, Nov 14, 2013, 7:30am - 9:30am
ET
Where
Sprint
12524 Sunrise Valley Drive
Reston, VA
Get directions
Website
Click here to visit event website
Organizer
Northern Virginia Technology Council